Summary
-
The consumables market in Europe is forecast to grow in value, after a period
during which volumes have remained flat as a result of falling replacement
rates. Hypermarkets are set to benefit as consumers continue to treat screen
wash as a convenience product, while garages and vehicle manufacturer networks
(VMNs) will benefit from vehicle manufacturers specifying the use of long-life
- and manufacturer/vehicle-specific - coolant in new vehicles.
-
Since 2011, the volumes of antifreeze and coolant sold have grown slightly,
with the market having increased by 2% between 2011 and 2015. While volumes
have only grown slightly, values have increased by 11% over the same period. It
is a similar story with screen wash, with volumes growing by 2% while values
have grown by 9%.
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The increasingly buoyant new vehicle market in Europe has had an adverse effect
on volumes, as the antifreeze and coolant that most modern vehicles are now
equipped with as standard - original equipment manager (OEM) factory fill -
have a longer interval between replacement cycles, while windscreen wash
remains a convenience product that retails in a predominantly seasonal market.
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Key Findings
-
All channels that retail antifreeze and coolant together with screen wash have
had to contend with a decline in replacement rates as replacement cycles are
extended and, in the case of antifreeze and coolant, replacement is now
typically on a five-year rather than two-year cycle. That said, as the European
new vehicle market continues to grow, volumes have increased slightly.
Forecasts for antifreeze and coolant show that volumes will grow by a small
amount by 2019, as newer vehicles start to require system flushes; values will
also continue to grow. A similar situation will present itself in the screen
wash market, enabling retailers and manufacturers to remain profitable over the
period.
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Although market volumes have grown slightly, the continuing trend for manufacturers
trying to lighten their vehicles by making more use of aluminum components will
present a number of opportunities for antifreeze and coolant manufacturers and
retailers over the next four years, as new components require different
approaches to cooling and cooling systems need to be replenished. With screen
wash being regarded as a convenience product, value and volume growth for
manufacturers will come from having the broadest possible distribution network,
including hypermarkets and fuel stations.
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