Summary
Germany,
the most populous country in the whole of Western Europe is also the largest
economy in the whole of Europe and the fifth largest in the world. Both the
facts are an absolute sign of maturity in regards to a developed nation. Out of
the total population of the country, more than ¾ of the people use the
internet. Amongst all these facts, Germany is growing at an exponential rate;
competing by almost triple the UK's current growth potential - Germany being
the Europe's second largest online market, behind the United Kingdom.
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Key Findings
-
Online retailing has high potential compared to conventional channels, and is
expected to grow at a CAGR of 12.6% over the forecast period
-
Increasing smartphone penetration and smartphone internet usage is expected to
fuel m-commerce.
-
Holiday shoppers prefer to shop online to avoid long queues at the physical
stores. Also online channel provides convenience shopping experience with
innovative delivery services, and more number of consumers are showing interest
to purchase online
-
Payment on invoice is the most preferred online payment followed by direct debt
and PayPal
-
Electrical and electronics category is expected to grow at a CAGR of 14.3%
during the forecast period and is set to overtake Apparel, Accessories, Luggage
and Leather Goods by 2019. While furniture and floor coverings is the fastest
growing category in the forecast period
Synopsis
“Consumer Attitudes and Online Retail Dynamics
in Germany, 2014-2019” provides data for historic and forecast online retail
sales, and also includes information on the business environment and country
risk related to the German online retail environment. In addition, it analyses
the key consumer trends influencing German online retail industry.Request Sample Copy of This Report @ http://www.radiantinsights.com/research/consumer-attitudes-and-online-retail-dynamics-in-germany-2014-2019/request-sample
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