Summary
The
UK window dressings market is forecast to slow to 1.4% growth in 2016,
underperforming the homewares sector, due to weakening consumer confidence, a
slower housing market in H2 and economic instability following the Brexit vote,
with shoppers delaying larger ticket homewares purchases, such as curtains and
shutters.
Synopsis
Window
Dressings 2016 is part of Verdict Retail's Home Retail Series of reports, which
provides expert insight into the UK window dressings market, with forecasts of
values and volumes up to 2021. It delivers deep quantitative and qualitative
insight into the UK market, analyzing key trends in the market based consumer
data from Verdict Retail's survey.
It
provides in-depth analysis of the following: key issues and strategies for
success, market size and forecast, retailer profiles including a detailed look
at the dominant players including market shares, customer data and future
outlook, and consumer data including a detailed look at what, how and where
people are buying window dressings products.
Access Full
Report with TOC @ http://www.radiantinsights.com/research/home-retail-series-window-dressings
Key Findings
-
""Dunelm is the dominant leader of the window dressings market,
exploiting its specialist credentials to hold significant destination appeal in
the category. With made to measure a key focus for the retailer, as well as
remaining price competitive, we expect its share to continue to
grow.""
-
Stores remain a crucial part of the researching and browsing process, with
33.0% of blinds shoppers and 37.5% of curtains shoppers utilizing physical
outlets before purchasing. Showcasing many options in stores via samples,
product displays and room sets is important to help shoppers to narrow down
product choices.
-
46.3% of window dressings shoppers purchased the category to buy into a new
look, design or fashion trend, indicating that there is a strong appetite for
more stylish and fashionable window dressings, with shoppers keen to keep up
with trends.
Reasons To Buy
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Identify which consumers to target and how to drive spend from them by
utilizing our shopper penetration data and understanding what influences their
retailer selection and spending motivations
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Using our five year forecasts to 2021, understand which subcategories are the
fastest performing to ensure more focus and investment in these winning product
areas
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Understand how the online channel can be better utilized to sell window
dressings items by using our online penetration and expenditure forecasts and
analysis on channels and online fulfillment
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