Summary
The
UK online clothing and footwear pureplay market will grow by £2.5bn in the five
years to 2021, reaching a 9.8% share of the total clothing and footwear market.
Growth via pureplays will be driven by more regular online purchasing, aided by
frequent newness, online exclusives and free and convenient delivery - with
Amazon, ASOS and Very.co.uk forecast to grow share.
Synopsis
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An overview on the drivers and inhibitors of the UK online clothing and
footwear pureplay market
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Summary of the main issues in the online clothing and footwear pureplay market
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Market size and forecast (2011-21e) for the UK online clothing and footwear
market
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Online clothing and footwear market share of total clothing and footwear market
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Online clothing and footwear spend per head
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Market size and forecast (2011, 16e, 21e) for the UK online clothing and
footwear pureplay market
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Top 10 most visited online clothing and footwear retailers and conversion rates
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Online clothing and footwear pureplays positioning map
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Online clothing and footwear pureplays life cycle
View Summary of
This Report @ http://www.radiantinsights.com/research/online-pureplays-in-uk-clothing-and-footwear
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Retailer profiles and market shares (for both the online clothing and footwear
market and the online clothing and footwear pureplays market) for Amazon, ASOS,
boohoo.com, Missguided, Very.co.uk, Littlewoods, and Net-a-Porter.
Key Findings
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The online clothing and footwear market is forecast to account for 24.3% of all
online retail spend in 2016, making it the largest online sector ahead of
electricals and food and grocery.
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Online pureplays will account for 27.8% of the online clothing and footwear
market in 2016.
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Stores remain highly influential in the retail sector - especially for younger
shoppers, with 80% of 16-34 year olds' spend made via physical stores. This
puts online pureplays at a distinct disadvantage, and makes expansion into
physical retailing more attractive.
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Shop Direct brand Littlewoods is on the decline with a forecast online pureplay
clothing and footwear market share of 6.4% in 2016. With significant overlap in
terms of product offer with its sister brand Very.co.uk, Littlewoods has lost
relevance and destination status in the UK clothing and footwear market.
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Amazon is the best recognized online pureplay and remains front of mind for
online shoppers, being viewed as a trusted brand. However, it has achieved
somewhat limited success in clothing and footwear, despite a 57.9% online
visitor penetration rate, owing to its focus on other products categories such
as electricals, entertainment and homewares.
Reasons To Buy
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Utilize the detailed data and insight on the market to help form an effective
growth strategy in the online clothing and footwear pureplays market.
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Learn which physical retailing opportunities to seize and how private label
ranges play an important role in the success of standalone stores.
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Understand how to get ahead in the market by investing in delivery and returns.
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Identify the opportunities to grow business in this sector by comparing
strategies of the key players in the market and their performance metrics.
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Understand how online clothing and footwear spend per head will change over the
coming years, and learn which areas of the market are most lucrative for
pureplays to target.
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Understand consumers' views on how the weather impacts their shopping behavior
in order to minimize its detrimental impact.
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