Summary
The
European top five commercial fuel card markets are worth €50.7bn. In recent
years the proportion of fuel purchased on fuel cards has increased and a number
of smaller, independent oil company fuel card issuers have emerged. In 2015,
fuel card volumes across the top five markets grew 1.9% totaling just less than
42.2bn liters. Germany is the largest fuel card market in Europe and accounts
for 32.2% of fuel card volume sales across the region but the popularity of
fuel cards varies across the continent.
Verdict predicts that growth in the top five fuel card markets is likely
to come from the UK as small fleet vehicles turn to fuel cards to reduce
transport costs.
Key Findings
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Commercial fleets to provide volume growth potential. Over the last five years
the numbers of fleet vehicles in the top five European markets (France,
Germany, Italy, Spain and the UK) have been slowly growing as card eligibility
levels are reduced and the fleet sector faces increasing competition from
foreign companies. This trend will continue to grow as fuel prices begin to
rise towards 2020, forcing fleets to use fuel cards to lower transport costs and
remain competitive.
-
Supermarket fuel cards bring potential threat. Supermarket retailers that
launch their own fuel cards provide a large potential threat to the French and
UK fuel card markets as they have the ability to easily target fleet vehicles,
which will be the highest growing segment of the market towards 2020. Many
fleet vehicles in the UK and France use supermarket sites due to their low
pricing and have already built up a level of loyalty and familiarity with
certain sites and retailers. In order to expand this usage by small to medium
fleets, supermarket retailers should consider launching their own fuel card, as
Intermarche and Auchan have done in France.
-
Foreign fleets to cause volume growth in top five markets. The proportion of
fuel card volumes sold across most of the European top five to foreign fuel
cards will increase year on year towards 2020 as international trade levels
increase. Since the European economic crisis of 2008-2009, international trade
levels have been rising as markets have recovered and foreign fuel cards have
made up larger proportions of total fuel volumes. This has been made a key
segment of the market for card operators wanting to increase fuel card volumes
over the next five years to target.
Synopsis
"Fuel
cards in Europe, Top 5 markets, 2010-2020e", a Sector Report by Verdict
Retail, provides an executive-level overview of the European top 5 fuel card
markets today, with forecasts of values and volumes up to 2020. It delivers
deep quantitative and qualitative insight into the fuel card market, analyzing
key trends in the market based on in depth interviews with major fuel card
operators across Europe and proprietary data from Verdict Retail's service
station retail databases.
Buy a Sample copy of This Report @ http://www.radiantinsights.com/research/fuel-cards-in-europe-top-5-markets/request-sample
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