European Accessories Market will Continue to Evolve to 2019: Radiant Insights

Summary

- Accessories sales (those considered here) are a €10.2 billion market. Consumers consistently spend heavily on vehicle accessories, including floor mats, roof boxes, roof bars, tow bars, in-car entertainment systems and satellite navigation (sat nav) devices.

- The majority of consumers will buy accessories within the first 90 days of purchasing their vehicle and most would prefer to buy accessories at the dealership, yet fewer than 5% do.

- As accessories continue to gain importance in the eyes of consumers, the opportunity for dealers to capture this profit potential is there for the taking.

- Dealers who are embracing the right technology and processes to sell accessories in the dealership are increasing gross profit and changing the consumer experience. In the "new normal" for automotive retailing, selling accessories is helping to separate the best dealerships from the rest.

Access Full Report with TOC @ http://www.radiantinsights.com/research/the-european-accessories-market-2011-2019

- Overall sales volumes within the European in-car entertainment (ICE) system market grew between 2011 and 2015, driven by strong sales in the Nordic markets and a reviving Italian market.

- The European satellite navigation market continues to be driven by the seemingly unending demand for smart phones and Smartphone technologies, and at the same time, the introduction of new and improved technologies.

- The growing number of older vehicles and second hand vehicles within the European parc is driving a trend for aftermarket and replacement floor mats.

- Growing popularity of roof boxes and lifestyle sports supports sales of roof bars

- Tow bar market affected by increasing technological sophistication and vehicle parc preferences

- Alloy wheels remain a niche accessory for many motorists